Our top tips on reaching your fundraising target

Thank you for fundraising for Refugee Action! With people like you on our side, we know that we can make Britain a country that truly welcomes refugees. Together, we’re making sure that people looking for safety in the UK are safe, supported and empowered. To support you in your fundraising journey, here are our top tips for smashing that target.

Make the most of social media

First things first – announce your challenge to the world. Use social media to get your fundraising page out there. Here’s an example post that you can adapt to get those donations rolling in.

In March I’m taking on the London Landmarks Half Marathon for @RefugeeAction. I’ll be running 13.1 gruelling miles to help refugees rebuild their lives here in the UK.

Refugees have been uprooted. They are ordinary people who’ve been forced to leave the homes they love because of war or conflict. Everyone should live in a country where they feel safe and welcome, and Refugee Action are working tirelessly to give these people the fresh start that they deserve.

I would love it if you could sponsor me in my challenge. Consider it your good deed for the month! Every donation will give refugees hope for the future, as well as giving me the encouragement I need to keep running. If you can, please sponsor me here: www.justgiving.com/yourfundraisingpage.

We recommend doing at least two social media posts ahead of your race – one to announce your challenge, and one on the big day itself. Make your posts stand out by including a photo of you in your running attire, along with a link to your page. Be sure to tag us on Facebook and Twitter too so that your supporters can read more about what we do.

 

Keep your supporters updated

Try to keep your lovely donors updated with how your training is going, and make sure you say a huge thank you to them for sponsoring you! A great way to encourage more donations is by showing people what an impact their support can have. Here are some examples that you can share, either on your JustGiving page or on your social media.

£10 could provide a family with essential supplies, such as nappies and food.
£25 could help train a Refugee Action volunteer, so that they can give support and advice for families with vulnerable children.
£50 could help a family find accommodation, preventing them from homelessness.
£100 could help pay for an interpreter to attend five advice sessions with a refugee, so that they can receive life-changing advice in a language that they understand.

You can also share our Sanctuary video, which provides insight into what life can be like for a person seeking asylum in the UK.

Tap into those networks

Remember that former colleague whose marathon you sponsored last year, or your uncle who inspired you to run your first ever race? Let them know about your epic challenge, and ask for their support. Making the most of your networks is a great way to reach your fundraising goal. Think of it like this – you are doing something challenging, as well as giving people the opportunity to help survivors of war, violence and persecution.

Where you can, let people know about your challenge directly by sending them an email or text. Not everyone will be able to sponsor you, but for every person who can’t, there could be someone who has been looking for a good opportunity to donate to a refugee charity, and who has a spare £50 in their pocket!

Be sure to send an email around at work too, payday is the ideal time for this. And of course include your JustGiving page in your family WhatsApp, and tell all your mates. The more you share, the more donations you’ll get!

Fundraise at work

Some generous employers will match your fundraising, which is a fab way of raising even more money for refugees. Get in touch with your HR department to ask if they offer any charity matching schemes.

If they don’t offer a matched funding scheme perhaps they can help you promote your fundraising internally, for example by putting it on the staff intranet, or by helping you host a workplace fundraiser. You could run a sweepstake on what your finishing time will be, charging a small amount for entry and with a prize for the winner. Or you can boost your donations with a company-wide dress down day, office cake sale or raffle. And don’t fear, all of these ideas are straightforward and quick to organise!

 

Don’t be a stranger

Finally, if you’re nervous about reaching your target or want to chat through some ideas, we’re always here to help! We can work with you to map out a plan, share what has worked for fundraisers in the past, or to simply send you some bunting, stickers, leaflets and other Refugee Action goodies. You can get in touch with Rebecca at RebeccaP@Refugee-Action.org.uk, or give us a call on 0845 894 2536.

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